Our brain is causalistic. It needs to find a cause for every effect, to shape its conception of how the world functions.

But unraveling the reason for any discomfort, habit or behavior doesn’t necessarily solve the problem. It satisfies the curiosity and longing to know where the issue originated, but we simply end up deciphering its origin and not resolving the problem itself.

Coaching starts from where we are and focuses on where we want to go. We shouldn’t allow ourselves to get caught up in searching for the “why” of our situation. Rather we must focus on what we can do to stop being where we don't want to be and move towards a desired state.

Coaching is an effective, clear and efficient methodology for change. We start with an awareness exercise – we need to know what our starting point is and the conditions we are in – to be able to explore where we want to go, always based on our reality.

From there, a strategic plan is drawn up to reach the desired destination in a specific time. Because there is no change if there is no action. And the action is broken down into steps to be followed that, when combined, brings us closer to where we want to go.


Changing is difficult but not impossible. You can learn, as in everything, but you have to have the need and the desire to change. You could be facing an unplanned moment in life when you need to rethink or restructure your professional or personal path. Or you might want to explore a creative process through methodologies such as Design Thinking and Lateral Thinking.

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On my eclectic trajectory, I’ve had to continually reinvent myself, a journey that clearly embodies the three fundamental aspects of life: Transformation, Change and Adaptation. To reach this conclusion, I had to live it. And by doing so, I came to discover what I love most: empowering others and helping them find their way by unlocking their potential and exploring all the avenues that lead to transformation.

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I look to neuroscience to give rigor to my work and place emphasis on processes of change from the perspective of the functioning and biology of our brain. First, we investigate where we are, we explore where we want to go, and then we develop an action plan divided into phases to reach the desired destination. Although all the developments are different and unique, the processes usually require between 6 and 10 sessions, depending on the issues to be addressed and the coachee’s level of engagement.

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